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Candle Industry Facts



 

Candle Industry Facts

 

  • The home fragrance business is a 6 to 7 billion dollar a year industry, with scented candles representing 3 to 4 billion of that.
  • Studies indicate 96% of women buyers purchased a scented candle within the last 12 months.
  • Candles are used in 7 out of 10 U.S. households.
  • More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.
  • Consumers are increasingly purchasing candles as a focal point for their home décor, and for aromatherapy-like relaxation and stress reduction.
  • Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.
  • Candle purchasers say they view candles as an appropriate gift for the holidays, as a house warming gift, a hostess/dinner party gift, a thank you and as adult birthday gifts.

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